Build the pot.
It its rare to pick up monster hands and when you do you need to get paid for them. Narrowing the field is not the way to do it. Several factors go in to making your choices.
First you need to look at the table and the players around you, where you are and where the players that are likely to pay you off are. If you have been at the table for any length of time you should have a good idea on where that player is.
Second you should also be aware of the players that are not likely to pay you off and the kind of action they are giving you. The tighter players at the table are the tougher on